I think there is something deeply appealing about this modern day rag-to-riches story. It makes success seem inevitable if you just have the right stuff. It means that the mundane details, the boring stuff, the small individual choices don’t matter. If we build it, they will come. When we fail, as so many of us do, we have a ready-made excuse: we didn’t have the right stuff. We weren’t visionary enough or weren’t in the right place at the right time. I have learned from both my own successes and failures and those of many others that it’s the boring stuff that matters the most.